Social Media Strategy II

So here’s my attempt to combine the various strategic approaches into one that makes sense to me.  Most likely I will come back to review and edit this several times.  But for the time being here’s the best that I can do:

  1. Learn.  Understand what social media is.  Understand what social media isn’t.  Understand how, when, and where social media fits with the rest of your business.
  2. Listen.  Determine where the conversations are taking place.  How does your audience use social media?  Flickr, YouTube, Scribd, Twitter, Facebook, Blogs, LinkedIn.  As much as possible set up automatic feeds to aggregate content/conversations. Social Media Monitoring Tools: 26 Free Online Reputation Tools provides a great overview of a wide range of social media listening devices.
  3. Define Your Strategy.
  4. Describe Business Value Proposition.  What is the “one thing” that is truly interesting, different, intriguing about your product?  How will you humanize your brand
  5. Define Your Objectives (e.g., SEO, PR, drive traffic, awareness, click-throughs, conversions, etc.)
  6. Prepare. Establish Game Plan.  Find the People.  Set Rules of Engagement. Develop Tactical Mix.
  7. Engage.
  8. Go Offline.
  9. Measure Success.

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