Social Media: Listen

Lorna Li in her 6 Steps for Creating a Social Media Marketing Roadmap offers 4 simple steps to help you jump start your buzz monitoring campaign.  Please note that I re-used her comments word-by-word:

1. Sign Up for Google Alerts

Google alerts is a service that notifies you by email of the latest Google results pertaining to your query or topic of choice. Google alerts covers your query results appearing in news, blogs, web page updates, video and groups.

Because of the large volume of alerts that will come to your inbox, it’s recommended that you create a “Rule” in Outlook that will filter all Google results to a specified folder.

Google Alerts will also list recent blog entries. However, to retrieve a listing of blog entries that span a longer period of time, use Google Blog Search or Technorati.

2. Monitor Blogs

Google Blog Search

Blog Search is Google search technology focused on blogs – all blogs, not just Blogger blogs. Google Blog Search will search for the latest blog entries related to your query. You can also subscribe to search results for your specific keywords by RSS, and receive continuous Blog Search updates for that search term.


Technorati is an Internet search engine that focuses on blogs. I find that its search results tend to be less relevant than Google or Yahoo, delivering a broad spectrum of results for queries with more than 2 keywords and delivering nothing when exact match is enabled.

It does allow you to query tags, and suggests alternative tags related to your search term.

For continuous updates subscribe to Technorati search results via RSS feed.


Tracking a blog may not reveal the full conversation about your business. Even if a blog post makes a positive mention about your business, those commenting on the post can still attack your reputation. Co.mments helps you to stay on top of blog conversations by keeping you updated of new comments, allowing you to break into the fray and defend your brand at a critical moment. Just bookmark, track and follow. You can also subscribe to your tracking feed and read new comments in your feed reader or e-mail client.

3. Track Conversations in Community Forums & Message Boards


Boardtracker is forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.

You can pre-define search terms and receive an alert by email or RSS as soon as a thread matching your search term is posted in any of the thousands of forums it tracks.

If you want to track specific forums, you can also submit the forum url to be included in the Boardtracker database.

4. Use RSS Feed Readers to Stay on Top of Industry News

In the Information Age, staying on top of news the old-fashioned way can be overwhelming, time consuming, and inefficient. Why not let the latest news come to you? Sign up for a free RSS feed reader/ news aggregator and peruse hundreds of news items with your morning cup of coffee.

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” can either contain a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

Several good, free RSS news aggregators are available, such as:

Google Reader

This is Google’s free news aggregator. You can also share news feeds by publishing your feeds to your public page.


It’s a platform independent, downloadable news reader. It’s cool because it:
• Allows you to import your feeds using the OPML format
• Bookmark your favorite feeds
• Import blogrolls
• Export an entire category of news feeds into PDF, RTF, or HTML files.
• Has search options that allows you to search within news feeds or an entire feed category


Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: